In 2011, Shan Pesaru of Sharp Hue, and Jay Lewis of Race-Wizard came together to develop a solution for online registration of races such as 5Ks, 10Ks, and half-marathons. They wanted to build a system that champions simplicity for race timers, race directors, and race participants. They believed that if you could work with someone local and readily accessible, it would be beneficial for the community.
Register Wizard for many years served over 150 organizations in and around Arkansas for event registration and payment processing needs. This included large-scale organizations such as the Bentonville Parks & Recreation who needed custom registration software for their intramurals programs. In 2014, the Register Wizard team expanded access to their software to another race timing company called Eastside Racing Company based in Michigan. This partnership allowed the RegisterWizard team to understand how to pivot the company’s focus from individual events to partners who put on dozens of events per year.
In 2017, Register Wizard was renamed to RegWiz and along with a brand overhaul, there was a major software rewrite that would allow RegWiz to take advantage of modern technologies. Despite the business pivot, RegWiz is still committed to partnering with local and regional event managers to help them become more efficient and professional by using convenient web-based and mobile-friendly solutions.